Brand reference

Ironwood style guide.

The colors, type and imagery that make the brand look like itself.

Palette

Color palette.

Paper

#F3F4F6

Page background, cool light grey.

Surface

#FAF6F0

Warm card and panel background.

Deep Pine

#2F3E34

Primary text and dark bands.

Weathered Cedar

#6B4A2F

Primary accent, buttons and links.

Ember

#C8763C

Secondary accent, eyebrows and highlights.

Type

Fencing built to be lived behind.

Fraunces serif for display and headings, mixed case. Karla for body and labels. Three heading sizes, no more.

Imagery

Warm cedar grain and blackened steel, shot close enough to read the surface.

Our own finished fence lines on real Tulsa-metro yards, never stock catalog shots.

Bright, warm daylight that keeps the palette earthy rather than cold.